The Price Automotive Group created the Price Reading Challenge. It's a fun-filled program that helps fight illiteracy by encouraging reading among first graders in Dover and New Castle School Districts in Delaware. We give away thousands of books each year, and provide incentives and classroom visits from the Price Penguin, the grand prizes for classrooms that achieve their reading goals. Bedtime Storytimes at our New Castle and Dover dealerships delight hundreds of children each month with milk and cookies, costumed storybook characters and guest readers.

Each year, over two thousand Delaware first graders read more than 100,000 books as part of the Price Reading Challenge, while at the same time discovering a joy in reading and love of learning that we believe will last a lifetime. The Price Reading Challenge is just one of the many ways Price Automotive Group is committed to reaching out to the community.